When you are selling your goods to another business rather than members of the public in general, it often pays to take a slightly different approach to promotion
Whether you are selling quality push button switch products to the electronics industry or offering SEO services to businesses looking to improve their websites, below you will find some of the most effective strategies for promoting your B2B business right now:
First and foremost, you’re going to want to thoroughly research your clients to ensure you know who they are, what they want, and how your products and services can deliver a high level of value to them, At the end of the day, most businesses are looking to maximize their profit margins and lower their outgoings, so you need to be able to very quickly tell them how your product or service represents the best value.
Identify your niche
When you are selling B2B it is a good idea to really pin down your niche and focus on a core set of companies who do one or two things in particular. By doing this, you can corner the market and show proof of your abilities within that niche. Once your business grows, you can then think more about branching out and selling to additional niches if you feel the need to do so.
Use referral marketing
On a related note, one of the best ways to bring in new leads is by getting out existing customers to refer you. If you offer them a small discount for every new customer they bring in, then they will be only too happy to give you a testimonial or send other companies within the niche, who they also do business with to you should they require the same products or services. This is a good way of doing things because it is pretty hands-off on your part, and word of mouth referrals are often the most likely to lead to a sale due to the social proof factor.
Build a fact-based website
Businessmen and women do not have a lot of time on their hands to wade through lots of fluff; they want to know what your product or service does and how it will help them, and they want to know it asst. So, you need to build a professional business website that cuts to the chase and offers lots of verifiable facts and figures about whatever it is you’re selling. Sure, you can make it a bit more flashy if you like, but what they will really be looking for are the nuts and bolts.
You should be promoting your business on all social media platforms, but when it comes to B2B selling, you are much more likely to find your audience and convert more people if you focus in on the professional social media platform LinkedIn.
As you can see, B2B marketing is a little different, but it is not particularly difficult to get it right provided you put in the time and effort to do so, So, what are you waiting for?