Being greener is not only good for the planet, but it can make you feel better and be a selling point when customers are shopping around.
You want your business to do well but at the same time, you enjoy spending time outside and want to support the environment.
The good thing is that there are plenty of small changes that you can make that will have a big impact on the environment and make your business more sustainable.
Consider Your Packaging
One of the first things a customer will see when they work with a company is the packaging they use. With more of the world being conscious about sustainability the likelihood is they will know fairly quickly whether your business is using recyclable or non-recyclable packaging.
Customers are even willing to pay more if it ensures that the ethics they support are being supported through the business they use and shop at. There are many ways to reduce waste and change your packaging, you could opt for cardboard shavings instead of bubble wrap, use biodegradable packaging, or even compostable packaging for your gift wrap, leaflets, or postage bags.
Recycle As Much As You Can
When it comes to businesses it can be easy to generate a lot of waste. From paper memos, notes, letters, marketing, and flyers to plastic cups in the office. Depending on how big your business is may influence some of the changes you make, but instead of offering a drink vending machine that pops out plastic cups for each use, you could give each employee a reusable travel cup or mug for them to refill.
Set up recycling bins around your site. People are happy to recycle when the option is there. Make it clear what can be recycled. Along with just looking at personal waste, consider your business waste. If you are having any work completed on the business can any of the old parts be recycled? There are companies that offer cable recycling, recycling of various materials and metals.
Opt For Digital Options
Go digital. Granted not all customers will be comfortable with digital technologies, but there will be a wide range that will be. Allow your customers the opportunity to opt for digital receipts, correspondence, marketing instead of spending out paper copies.
You may choose to make changes and use additional software to allow and facilitate paperwork and contracts being sent digitally and the ability for customers to electronically sign and submit. Once whereby, you might have needed a dozen pages sent out, you can opt for secure digital methods, reducing your paper wastage and increasing your sustainability going forward.
Keep Sustainability On Your Mind
There are always advances in sustainable options being created and being trialed. The key thing you can do is constantly be mindful of sustainability and continue to make changes when the opportunity arises.
It will always be an ongoing project and it may be a case of trial and error, but the more you remain conscious of it the more you will find yourself being able to do.